Web Analytics/SEO and Business Intelligence

"Build it and they will come" — Field of Dreams

Less than two decades ago the phrase “Build it and they will come” was applicable to virtually all Internet websites. The Internet was much like the “wild west”, sparsely inhabited and home only to the most adventurous. If there was a website concerning a specific topic, it was easy to find.

In contrast, Google reports that as of 2011 the Internet boasts eight billion 70 million (8,070,000,000) indexed websites.

Seventy-three percent of customers use search engines to find new websites. Ninety-three percent of customers do not look past the first two pages of search engine results. And only 16% of all web pages registered to search engines are actually indexed -- meaning that billions of web pages are invisible to search engines. Cisco studies found that 97% of Fortune 100 Companies had some type of site architecture flaw that might result in problems being found by a search engine. Conclusion: If a website isn't indexed and optimized for search engines, it becomes part of the "invisible web" and will be useful only to those already using the site and its potential for growth through success is minimized.

Search Engine Optimization (SEO) and web analytics are critical to the success of any website on the Internet today. Stirling and Young’s team of web specialists are experts at researching keyword statistics and performing extensive competitive analysis, the first steps in developing a successful web strategy. Our specialists work with our clients to fine tune the wording of their site content to maximize the site’s exposure to all the most commonly used search engines.