Less than two decades ago the phrase “Build it and they will come” was applicable to virtually all Internet websites. The Internet was much like the “wild west”, sparsely inhabited and home only to the most adventurous. If there was a website concerning a specific topic, it was easy to find.
In contrast, as of January 2018 there are over 1.8 billion websites on the internet.
Seventy-three percent of customers use search engines to find new websites. Ninety-three percent of customers do not look past the first two pages of search engine results. And only 16% of all web pages registered to search engines are actually indexed -- meaning that billions of web pages are invisible to search engines. Cisco studies found that 97% of Fortune 100 Companies had some type of site architecture flaw that might result in problems being found by a search engine. Conclusion: If a website isn't indexed and optimized for search engines, it becomes part of the "invisible web" and will be useful only to those already using the site and its potential for growth through success is minimized.
Search Engine Optimization (SEO) and web analytics are critical to the success of any website on the Internet today. SGCO team of web specialists are experts at researching keyword statistics and performing extensive competitive analysis, the first steps in developing a successful web strategy. Our specialists work with our clients to fine tune the wording of their site content to maximize the site’s exposure to all the most commonly used search engines.
Through our partners and staff SGCO offers a wide array of Digital Marketing services and techniques.
Social media users are the largest growing segment online. We know exactly what it takes to reach them. Our Internet Marketing team is second to none in experience, knowledge, and flexibility.
Establish a social media presence through top social media channels and networks.
We steer social media campaigns that create a strong online presence for our clients, who quickly attract a loyal following of customers. We know what is required to create an online buzz. We also know that each company is different and will need its own unique strategy.
With global email users now counting in the billions, email is fast becoming the primary channel used for marketing and lead generation by B2C and B2B companies alike. Email is a great way for any business to connect with their audience, promote their brand, and increase sales. And email marketing is known for generating solid ROI numbers.
Pay-per-click (PPC) is an online advertising method in which advertisements are placed alongside search engine results and on relevant websites. In this model of advertising, businesses only pay the publisher when their advertisements are clicked. Our approach to PPC is designed to eliminate the guesswork from the process. A Complete Google Ads Audit is done at the beginning of each project. Are you currently running an Adwords campaign, but are not quite sure if it is performing to its maximum potential? Pay Per Click (PPC) management for Google, Bing, Yahoo, Facebook, Instagram & LinkedIn ads.